Who is the most important person navigating the CiviCRM website? Without a doubt, it is the person looking to explore CiviCRM as a possibility for their organization. Making a good impression when this “uninformed user” first navigates to the website is critical.
Until recently it was difficult for the uninformed user to navigate the CiviCRM website. The website simply had too many options and it was unclear how best to proceed. Too often this meant people getting lost in the site and not navigating to helpful pages.