One of the interesting conversations started at CiviCON was about marketing. Great energy and good ideas came out of small groups that met to brainstorm ways to amplify our voice. We broadly agreed that it's time for CiviCRM to be unleashed, time for a campaign to reel in more users.
A number of people have put their hands up to volunteer to take marketing forward after the conference, including John Derry, CiviCRM integrator and marketing consultant. He listened closely, took notes, and has since given a lot of thought to how we might bring many more organizations into the the fold.
CREATIVE MARKETING STRATEGY
A few days ago, a CiviCRM marketing strategy arrived in my inbox from John which addresses a range of initiatives from public relations to grassroots marketing tactics and branding. The approach is exciting and it promises to empower our community. My hope is that this plan will be a first step in catalyzing folks in the community to pool their skills and passion towards the initiatives outlined in the plan.
Take a few minutes to review the draft plan on the wiki - I think you'll be as excited as I am by the possiblities! (... and of course comments are welcome).
CAN YOU HELP?
Can you join the marketing team to transform our communications? If you put your hand up to help previously, your involvement is needed now. In fact, the plan will only work if a dedicated group of people step forward to become part of our marketing team. It doesn't matter if you are a marketing expert or not - there are lots of ways to participate. Take a minute to fill out this form and we'll get things rolling.
