When preparing an email newsletter, one part of it that is time consuming is gathering together all the content that is needed. In my experience, virtually all the content already exists elsewhere, such as in the local CMS, in CiviCRM, or on a blog, or some other online source. So I was thinking how can I make this process easier. What I did: I created mail merge tokens for CiviCRM that autofill a list of recent blog posts, stories, or any other type of CMS content. So the end-user sees a list of tokens, one for each content type, each term/category, and for each date range.
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