Who's interested in a customizable Sort Name?

"Sort Name" is used by CiviCRM for tabular search results. CiviCRM has historically just copied the Household and Organization names directly into the Sort Name field.  For names such the "The Can Company" and "Tom and Jeri Cooper" this doesn't work out so well; the sort will happen on the letter T as in "The" rather than the letter C as is more appropriate.