CiviSMTP is an email delivery service for CiviCRM that has been around since the very early days of CiviCRM. Even with CiviMail, making sure that emails land in the inbox, and not in the spam folder, can be a challenge. CiviSMTP made sure that their IPs had a good reputation, well configured, and good bounce management. At the time, they were the only service around that supported CiviCRM, and you could often meet their team at CiviCRM conferences in San Francisco, back in the day.
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